A sensory experience.
Gemini tasked us to create a new way to increase attendance at their trade show booth for the launch of their new DJ Headphones. Free chair massages for all attendees that stopped by was the solution. But wait, there's more...
We added in a multi sensory experience that used Gemini's new DJ headphones to transport each participant into a different level of relaxation. Every 5 minute massage was accompanied by a guided audio journey through the perfect use cases for their headphones. And when you heard the sound of the burgers sizzling on the grill on a hot summer day, you could smell it too. We created custom scent sticks that accompanied each attendee on their journey.
The result was a 24% YoY increase in booth attendees and an increase in brand lift across Twitter.
Product Launch Strategy